Just in time for the 2014 FIFA World Cup, BetFred will be launching a new mobile service for its Australian customers. Officials with the UK bookmaker said BetFred will take a keen undertaking to serve sports that are currently under gambling operators’ radar.
Instead of rugby league and Australian rule football, BetFred will focus on the pre-eminent sporting event of the year, the World Cup, which kicks off in June in Brazil. BetFred has targeted June 12 for its mobile launch in Australia. But don’t be surprised to see an earlier launch to head off any issues that might crop up.
By the time October rolls around, BetFred’s mobile service will also include horse racing, offering bettors opportunities to wager on the Spring Race Carnival. BetFred eventually will expand to full bookmaking services, a top company official said. BetFred is coming off a profitable 2013, which has sparked growth in Australia.
While some believe the market is not big enough for another online venture for Australian sports bettors, BetFred is, excuse the pun, betting that there is room for its innovation. Australia is a natural fit for BetFredfor a number reasons.
Australians’ propensity to gamble on sporting events and Aussies’ fondness for sports in the United Kingdom are attractive to BetFred’s team that has pushed for expansion.
The online gambling site has developed a reputation as one of the more aggressive Internet sites to go after new business by offering a host of special deals. Free bets are just the tip of the iceberg, BetFred officials promise.
BetFred has promised online bettors that it will have state-of-the-art online casino software that will allow bettors to place live In-Play wagers. BetFred promises its sportsbook products will knock the socks off bettors who use the iPhone or Android in Australia.
To accommodate the burgeoning business in Australia, BetFred has opened offices in Sydney and will incorporate its technology to receive feedback, which should help it establish itself Down Under.